What type of shopper are you?

What type of shopper are you?

Shopping…The one activity that we love to do, that we have to do, whether it’s for groceries, household supplies, school supplies, or our favorite CLOTHING! Shopping is a universal activity that we all engage in day to day. We have it scheduled on our daily To-Do lists along with a list of what we need to purchase. But I want to focus on clothing shopping. This type of shopping is what affects us more because the effects can either be helpful or harmful. What exactly do I mean, you ask. Let me ask you a simple question, when you bought your last item of clothing was it because you needed it, because it was on sale, because you saw a celebrity wearing it, because you were feeling depressed and needed a pick me up….What was your WHY for purchasing that item?

This is important for you to grasp..

Shopping can be (it’s supposed to be) an exhilarating, enjoyable experience if we shop properly…but let’s be honest most of us do not shop properly. And that is where the problem lies when we look in our closets and see hangers of items that are dysfunctional. Our shopping habits have caused us to create a wardrobe of clothing that do not work for us.

If you remember me saying on the 5 Steps to Creating a Workable Wardrobe audio, that we should treat our wardrobe like our refrigerator when it pertains to de-cluttering and organizing it…Well the same applies to how we shop and choose the items to put in our closet. We are always making a grocery list, listing what we need so that we don’t forget anything and so that we stay in budget; BUT…we don’t create one when we shop for clothing. And we should. But let’s focus on understanding the type of shopper you are. As I list each type, think about which one you fit:

  • The Spontaneous Shopper – Do you shop without making a decision? Do you buy without thinking? Do you just see an item and quickly purchase it, without considering if it will benefit your lifestyle of dressing? A spontaneous shopper buys on the spot, in an impulse, usually based on feelings associated with that item or within oneself.
  • The Imitation Shopper – Do you purchase items based on celebrities, magazines, runway, etc.? The imitation shopper does not have their own style personality but tend to follow the trends and styles of others. They don’t have their own identity, they want to feel included with the ‘in crowd’. This type of shopper usually applies to teenagers, but adults are not exempt from this type either.
  • The Hide my Feelings Shopper – Do you shop when you are feeling depressed, sad, lonely or any type of negative emotion? Are you trying to hide those feelings by shopping? The hide my feelings shopper is someone who shops in her feelings…she is having a bad day, shop; she has low self-esteem, shop; she is sad, shop. She shops because she wants to hide from her feelings and not deal with what truly is going on in her life.
  • The Label Shopper – Do you shop only for name brand items and would not be seen with off-brand? Do you constantly look at labels? Do you purchase items because of their name and not because it functions with your lifestyle? The label shopper is the name brand purchaser; she will only spend her money on labels even if it’s something she doesn’t like or need. She believes that this displays to others that she is successful and wealthy.
  • The Putting It off Shopper – Do you have a laundry list of tasks to do, but instead you decide to go shopping? Do you avoid taking care of important tasks by shopping? The putting it off shopper tends to run away from their problems and replace it with shopping. The problem or task at hand is considered to be unexciting so she turns to what makes her happy and that is shopping.
  • The Uncontrollable Shopaholic – Are you obsessed with shopping? Do you get a ‘high’ from shopping and once you stop you hit a ‘low’ and therefore you have to shop again? The uncontrollable shopaholic is addicted to shopping similar to an alcoholic or drug addict. They have no control and seem to find it hard, if at all possible to stop shopping. This is the worse type of shopper.

Does any of these type of shoppers describe you? If so, then it’s time to deal with what’s truly going on. I don’t want you to completely stop shopping and I am not trying to take away the enjoyment of shopping, but when you are more aware and conscious of your shopping habits you will have a better hold on your finances. And in turn avoid the guilt of spending over your budget.

So now we know the problem, let’s talk about the solution. If you fit any one of these types of shoppers here are a few tips to help you, the next time you go shopping:

  • If you feel the impulse to purchase an item, leave the store and give yourself a 24 hour period. Most of the time, if you do this, your urge to instantly purchase that item will go away. Make a list of items that you need in your wardrobe and carry it with you, if the item is not on the list…then you know that you shouldn’t purchase it.
  • If you are shopping to hide your feelings or to run away from a problem…stop, and process what is really going on and find a more constructive way to deal with those emotions and/or problems. Read a book, call a friend to vent, or exercise to help direct your emotions to a place that is more beneficial to you.
  • Try to avoid the temptations of shopping. For instance, if you are a subscriber to over 5 clothing sites, you need to unsubscribe ASAP. Getting those promotional emails maybe the reason why you are shopping so much, you see a sale and feel that you should purchase. Don’t fall for the trap!

Be mindful of your shopping habits and know the WHY’S of your shopping. Understanding your shopping behavior is the beginning of a guilt-free shopping life.


Shine Bright

LaTonya Knox


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